Nice to meet you.
I'm Ian - the Founder here at Haco. I'm delighted you're here and I hope to meet you soon.
Over the years, I have been part of teams at multiple tech firms across Fintech, AV and Martech in various departments: sales, business development, client success and growth partnerships.
I gained a great deal of experience from my time at Europe's fastest growing tech company and realised that I could bring these valuable skills to help hundreds of startups instead of one. I love learning about exciting new businesses whilst contributing to their success. I work with organisations that are disrupting existing industries or pioneering new ones.
If you think Haco could help your business then get in touch. I'd love to hear from you.
How can I help?
Haco helps clients to scale quickly, save time and generate revenue. Each project is unique and, as such, Haco operates on a suitably tailored fee. Before every new project, we align KPIs and timeframes to ensure clear and accurate ROI reporting for our clients.
Growth
Partnerships: forming and nurturing affiliate, strategic and influencer partnerships. From discovery and outreach to attribution and relationship management I will bring best practice and key tools to your business.
PR and Communications: achieving far-reaching media across traditional and social channels driving brand awareness. Internal communications coaching and advising on suitable softwares.
Community: Creating and/or managing your community. As a critical factor in the success of your business's organic growth, sometimes the most effective sales function will be your existing clients and followers. The most compelling sales pitch is a recommendation from a friend or family member so let's provide a platform and get them speaking.
Client Retention
By implementing repeatable and scalable processes from day one of client onboarding, Haco can refine existing Client Success practices or implement a bespoke programme for your business.
By documenting this code of best practice and aligning KPIs effectively, you will see a dramatic decrease in client churn and a rising NPS that directly enhances your community-driven sales.
Coaching on up-selling is also a service Haco can provide to ensure every client has the service they require and you see the increased LTV.
Culture
If only it was as easy as beanbags, table-tennis and kombucha. It's not that easy but I can help develop a winning culture where teams and individuals are encouraged to take ownership and promote accountability.
Haco can assist with setting and communicating KPIs and driving data-backed decision making throughout the company.
Having built a number of teams in the past, I can also implement an effective recruitment process to ensure your business onboards the talent you need.
Testimonials.
Rankein
Mike Brown - Founder and CEO
"As an early-stage start up, we had a number of plates to spin. Haco brought expertise and professionalism to our Growth team and together we scaled quickly. Ian was also really easy to work with and always curious to understand more about our business. We look forward to working together again in the future."
Ultimate Member
Calum Allison - CEO
"Haco worked with us during the early stages of our development. Together we agreed that a channel sales strategy would prove to be more economically viable initially than a direct sales channel. Having agreed on the project's revenue KPIs we launched the channel with great success. Ian's decision making was derived from the data we provided as well as industry specific findings of his own. A pleasure to work with."